I worked with Line Shark, which is a local apparel startup business that was looking to create merch for linemen working for LADWP and various other companies in their industry. They wanted a design having to do with Linemen and Sharks, since they were named "Line Shark". I brainstormed, sketched, and designed a few logo concepts in which they were very pleased with. They decided on using all the logo concepts for different appreal. So, I created them a style guide as a reference to stay consistent as a brand. They were very satisfied with their logos and immediately released 3 designs for their apparel line.
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